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"VGD image video

Together for success – Posta Biztosító Olympics advertisement

Posta Biztosító was a gold level supporter of the Hungarian Olympics Team, and its insurer at the same time. Between August 5th and 21st in 2016, the insurance company launched a promotional campaign tied to the Hungarian Team’s medals, called “Safety worth gold”, and they entrusted our agency to make an image video advertisement to signal the start of this campaign.

While creating the concept we had to keep two important requirements in mind: the advertisement must have an Olympic theme and it has to emphasize that even the best athletes need a professional supporting background.

The resulting video shows different phases of an athletes preparation throughout the years, but instead of focusing only on the athlete himself, members of the supporting team (doctors, coaches, even friends and family) also get equal screen time to show, that even the best athletes cannot prepare alone, success is always a result of team effort. On this analogy, everyday people also needs a supporting background to rely upon, like Posta Biztosító.

Schneider Link-it és Line-up product videos

We’ve made two product videos for stationery manufacturer Schneider, both were used in several countries in Europe as online advertisements.

For the Link-it line the two main focal points were the unique properties of the product (modular pen pieces, different colors can be attached to each other), and the 7-14 years old target group. That is why we’ve selected 12-13 years old child actors, girls and boys both. In the opening scenes they can be seen drawing separately, then as the video moves forward they start to switch the different colored pens between each other. In the final scene the children put their separate drawings together, as these are all parts of a bigger picture.

Line-up has a slightly older target group ranging from high school to university students, so actors were chosen from the older generations as well. The product prides itself in its uniqueness and vibrant colors, and Schneider wanted the video to mirror a carefree, youthful, summertime mood. This video is less direct, as the product itself only appears indirectly, “coloring” life itself as the story moves forward.

In both cases our agency handled the whole process, wrote the storyboards, selected the actors, coordinated the team and did all of the post-production.

Schneider promotional video

Another promotional video spot we’ve made for stationary manufacturer Schneider for the company’s online campaign introducing its latest product line aimed at university students.

The “Do you have a pen?” video is based on one of the most basic university experiences, that no pen is safe, they keep changing owners as different persons loses their own. The video follows a day in a Schneider pen’s “life”, showing situations in which it is changing hands. The camera focus is always on the pen.

VEMOCO image and product videos

Car telematics company VEMOCO needed a classic image video, and a tutorial video showing how the product itself works.

Both were live action videos, although the tutorial video was dominated by the VEMOCO product where extensive narration helped the viewers to understand what they saw. With the image video, we haven’t used any narration as fewer direct information were needed to be shown, and it played mostly on emotions. This was also our first interactive movie, where we have left the ending on the decision of the viewer.

Profession.hu and Munkatársaim.hu animated videos

"Profession.hu, the popular job finder portal developed a mobile application, which needed a tutorial video, and later another video was made showing how the portal’s newsletter system works. In both cases, we used simplistic graphic content suiting Profession.hu’s image elements and composed the scenes to complement the information shown on the screen and told by the narration perfectly.

Munkatársaim.hu is a less known sub-brand of Profession.hu, which meant that we had to apply a slightly different approach with its introduction video, showing what that that platform exactly is, how it works and why it can be useful. The image of the video is quite similar to the Profession.hu ones, but mirrors the slight differences between the two brands’ images. Although understanding is helped by narration, the main information points remain perfectly clear even without it.

Simple image video

We’ve made this video as the final touch of the brand awareness campaign for OTP Mobil’s mobile application, Simple. It is a classic image video aimed at the teen and young adult target groups of the app. Their preferences and the requirements of Simple’s brand image are dominating this musical montage reflecting a youthful, carefree atmosphere. We’ve included recognizable pieces of other Simple videos we’ve made for the different modules of the app, giving a specific framework to the video. The end result had a certain feel of closure, applicable for the end of the summer and the end of the year-long campaign as well.

Frappé tutorial video

This mobile app, developed also by our agency required a tutorial video helping users taking the first steps with the app. It is a very basic tutorial material utilizing scenes we’ve recorded directly form the application and explaining what is happening on the screen with narration.

This video is embedded in the landing page of the app, and its sole purpose is to show relevant information as simply as possible, instead of promoting the app. This approach resulted in a minimalistic, yet elegant video.

PubHunter

This application was a searchable pub database of Budapest with certain promotional and coupon tools, and also one of our first try in developing more complex applications with B2C and B2B functionality. The videos were also first tries in other areas, and looking back they are still quite impressive. The image video captures the unique atmosphere of the early 2000’s Budapest nightlife perfectly, while also presenting the main functions of the app. The video series called PubHunter News became our first viral videos.